The big news is that QR style mobile codes in magazines get higher response rates than other printed direct marketing tools,? said Roger Matus, executive vice president at Nellymoser Inc., Arlington, ...

This is seconded in Al Ries's book, The Fall of Advertising and the Rise of PR. And direct-marketing tools are also rising in importance in the marketing mix. Question: TV advertising seems to be ...

Email is as a highly effective direct marketing channel and could be considered ... Your email list is a powerful tool. If you use the opportunities it presents you, you can enhance not only ...

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