Bluewater, the fully converged direct marketing powerhouse, has launched a Brand Strategy division, combining top marketing veterans to help brands navigate today’s complex media landscape and ...

Pat Mercuri, President and Founder of Managed Direct Response, has been nominated for the prestigious Orange County Business ...

Investopedia / Michela Buttignol Telemarketing is the direct marketing of goods or services to potential customers over the telephone, Internet, or fax. Telemarketing may either be carried out by ...

Discover 15 essential marketing types to boost your brand, connect with your audience, and drive business growth effectively.

Looking to for-profit marketing strategies can provide nonprofits with a way to attract more attention and supporters.

Marketing agency Komodo is launching "The Journey" a marketing platform that aims to transform how destinations reach young ...

Introduction to Mail Marketing Mail marketing remains one of the most effective digital marketing strategies, offering ...

By understanding where each dollar is spent and the impact of every marketing channel, dealerships can ensure they are making ...

B2B marketing expert Georgie Gilmore outlines why channel partners are so underused in B2B marketing, and why it's a big ...

African startups must embrace digital B2B marketing strategies or risk falling behind in an increasingly competitive market.

Don’t underestimate the power of having a physical letter or flier in your hand, says Nicola Davis of Indicia Worldwide.

Please visit the DDH AI Council Resource Center to download the eBooks and practical guides.