Greens powders have become a popular, convenient way to add more nutrients to busy routines. They can help with micronutrient ...

The wellness industry is a wild marketplace. You can't trust the marketing alone, and FDA regulation on protein powder deals is quite limited. It pays to be cautious. So for this year's Black Friday, ...

How a turbocharged upstart brand came to threaten Red Bull and Monster’s dominance. By Molly Young As with so many fantastic tales, it all started with a Florida man. When Steve Haley retired from his ...

Celsius Holdings Inc. (NASDAQ:CELH) is tightening its grip on the energy drink aisle as a revamped distribution deal with PepsiCo (NASDAQ:PEP) elevates the company to category captain status, giving ...

Celsius Holdings has made a series of marketing appointments in a bid to turn the US beverage company’s “big brands into mega brands”. The company, known for brands such as Celsius Hydration and Alani ...

The global energy drink market is growing rapidly and driving a wave of corporate consolidation and new partnerships, the most recent coming from Celsius Holdings, which announced Friday that it is ...

Celsius acquires the Rockstar Energy brand in the United States and Canada from PepsiCo, creating a total energy portfolio. "This agreement marks the next step in PepsiCo reshaping its brand portfolio ...

Aug 29 (Reuters) - PepsiCo (PEP.O), opens new tab has raised its stake in Celsius Holdings (CELH.O), opens new tab through a $585 million deal, as the global soda and snacks maker strengthens its ...

PepsiCo is boosting its convertible stake in Celsius from 8% to 11% in exchange for its fledgling Rockstar Energy product line in the U.S. and Canada. Celsius has already more than doubled in 2025.

PepsiCo has increased its stake in energy drink maker Celsius Holdings through a $585 million deal, the companies said on Friday. The deal, under which the soda giant bought 5% of Celsius' preferred ...

Aug 29 (Reuters) - PepsiCo (PEP.O), opens new tab is increasing its stake in Celsius Holdings (CELH.O), opens new tab through a $585 million deal, Bloomberg News reported on Friday, citing people ...