BrandWeek reports that Dodge is abandoning its familiar “Grab Life By The Horns” ad tagline. In its stead, the automaker will move to the shorter, simpler. “Grab Life.” The reason, according to ...
How do AI-generated ad slogans compare to those created by professionals? New University of Minnesota research suggests that the pros tend to connect better with consumers, but AI tools may perform ...
The ads almost immediately stanched the bleeding. Hertz's "We're No. 1" slogan, accompanied by a raised index finger, soon infiltrated the larger culture - even getting co-opted by fans at sporting ...
As part of the international deployment strategy of the brand's marketing efforts, General Motors has just launched Chevrolet's most recent ad slogan in Chile. The automaker launched the new global ...
Sydney Sweeney recently collaborated with American Eagle on their new fall clothing ad campaign. However, the advertisement has since received much criticism for its tagline: “Sydney Sweeney Has Great ...
FORT STEWART, Ga. (AP) — Visiting with rank-and-file troops Tuesday in Georgia, the U.S. Army’s top general had a young soldier dial up his father for a cellphone conversation in which he praised the ...
There are several ad slogans that seem to live rent-free in Americans' brains: "Just do it," "I'm lovin' it," or "You're in good hands." You can probably guess the brands just from hearing those few ...
Specsavers has launched its Euros activity with ‘Should’ve Translations.’ The campaign aims to help fans of all nations prepare for the tournament by translating its famous slogan, ‘Should’ve gone to ...
WASHINGTON - In its battle to win the hearts and minds of recruiting-age Americans, the Army is replacing its main ad slogan - “An Army of One” - with one it hopes will pack more punch: ...
A New York street artist claims Apple stole his trademark slogan for its latest ad campaign. The line “You’re more powerful than you think” is used in conjunction with shots of people using their ...
This weekend’s slogan is going to be a little harder. The automotive manufacturer is not the traditional “buy at your local dealer” kind of car. This one was a little different. It was a little ...
"From the moment Subaru of America - in an effort to counter flagging car sales - set out to select a new agency, throwing its $75 million account open to competition, Randall Rothenberg, formerly ...
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