A federal court in Massachusetts has awarded $38.9 million to Sonate Corp.’s Vegadelphia Foods after finding Beyond Meat Inc.

How do AI-generated ad slogans compare to those created by professionals? New University of Minnesota research suggests that the pros tend to connect better with consumers, but AI tools may perform ...

BrandWeek reports that Dodge is abandoning its familiar “Grab Life By The Horns” ad tagline. In its stead, the automaker will move to the shorter, simpler. “Grab Life.” The reason, according to ...

HOLLYWOOD -- Ilon Specht is the brains behind what started as an ad campaign for a hair dye from L'Oreal Paris - but went on to become the company's iconic slogan, used now for more than 50 years: ...

“Life begins here.” That’s the current advertising slogan for a famous product many of us reach for every day. Can you guess which one? Take 10 seconds. Ready, go. Time’s up. It’s Coca Cola, the No. 1 ...

Visiting with rank-and-file troops Tuesday in Georgia, the U.S. Army’s top general had a young soldier dial up his father for a cellphone conversation in which he praised the man’s son for ...

James J. Jordan, credited with coining such catchy advertising slogans as “Delta is ready when you are” and “Wisk beats ring around the collar,” has died. He was 73. Jordan, of White Plains, N.Y., ...

FORT STEWART, Ga. (AP) — Visiting with rank-and-file troops Tuesday in Georgia, the U.S. Army’s top general had a young soldier dial up his father for a cellphone conversation in which he praised the ...