Taco Bell has become incredibly successful due to its insanely low prices and great deals that focus on value, which is a huge selling point for today's consumer. Related: Taco Bell launches new menu item customers can crunch The fast food chain has prioritized fostering innovation by constantly developing and launching new menu items,

Attendees of Taco Bell's 2025 Live Mas LIVE event got the scoop on all sorts of new menu items hitting the chain this year, including a spicy new quesadilla.

Yum Brands Inc. said Tuesday it expects first-quarter same-store sales growth at Taco Bell to outpace its overall pace as it plans to grow the fast-food chain’s footprint. Yum Brands said it expects first-quarter same-store sales growth of 8% for Taco Bell.

Live Más Live 2025 Event, the brand introduced the latest innovative lineup of food items, drinks and desserts from its test kitchen

Taco Bell is planning a period of big global growth, and believes it can still attain those results despite the U.S. imposing tariffs on key trading partners. The Yum Brands division Tuesday said it aims for more than 3,

With continued positive sales and record profit, Taco Bell enjoyed 2024 more than most of its peers. But the chain isn’t settling. On Tuesday, Taco Bell announced R.I.N.G. The Bell (Relentlessly Innovative Next-Generation Growth),

Increase Taco Bell's footprint to 3,000 restaurants outside of the U.S. by 2030. The brand plans to enter nine new countries including France, Greece and South Africa, and accelerate growth in existing U.K., Spain, Australia and India markets.

As Taco Bell eyes Chapman Highway in Knoxville, the fast food chain is preparing to reopen on the Strip. At the center of both projects: a drive-thru.