Meta is offering a more efficient content studio. Google created an autonomous agency, automating the entire tactical pipeline.

For one, expect the all-hands-on-deck new chairman of the FCC Brendan Carr would need to lean toward removing long-time limits on station ownership -- where a single entity cannot own TV stations ...

As platforms built on AI continue to write, rewrite and build everything from complete ads to website copy, remaining ...

Consumers do not care as much as marketers do about brands and advertising. Asking detailed questions about things not central to people's lives runs the risk of generating mushy data.

YouTube has changed its ad revenue policies regarding the use of profanity in the beginning of a video, allowing creators ...

There is a mixed picture for broadcast-originated original shows that have a significant mix of streaming viewing, live or ...

As part of this arrangement, Gannett’s journalism will be integrated into the Perplexity Publisher Program, making it one of the firm's largest U.S.-based media partners, and into Perplexity's ...

Its 2025 Color of the Year, "Hidden Gem," is more than a trend -- it's a bid to coach hesitant home improvers into action.

Bloomberg was awarded a star, in sharp contrast to the Los Angeles Times, which garnered four chickens and Alden Global Capital, which was given three in this skewed rating system. Why would this ...

Led by iProspect, the assignment secures the integrated media business for BMW, MINI, and BMW Motorrad across 23 markets in ...

YouTube will begin rolling out an AI-powered "age estimation model" on August 13 to determine whether U.S.-based users are under 18 via in-app activity, account longevity, and other signals.

Connected television this year is expected to be the second-most used advertising channel for holiday campaigns, up from ...