Which human resources tasks does AI make easier? Which ones is it not ready to handle? How do employees feel about AI being ...

Agile practices and full AI integration are key differentiators of successful B2B marketers, survey data reveals.

Marketing Strategy - Fully 84% of consumers in the United States say they've opted in to receive texts from at least one ...

Some 62% of market researchers say their team is now using generative AI tools, up 23 percentage points from 2024, according ...

We invited 5 of today's top martech providers to show you their products' best features and benefits. Join us for live demos ...

Great storytelling helps you build connections with your content and inspires action. So, how can you become a better storyteller? An infographic (below) from Nathan Hirsch explores key tips and ...

In fast-paced project environments, effective leadership goes beyond strategy and technical skills. It requires a deep understanding of human behavior at the neurological level. The neuroscience of ...

Adding images to your LinkedIn pages and content can boost interest and engagement. In order to get the best results, it helps to have the correct crops. An infographic (below) from Hootsuite covers ...

Explore how B2B brands can align Marketing and Sales teams to create a seamless customer experience and boost campaign ...

Just last week, I again watched as my neighbor spent two hours washing, detailing, and meticulously waxing his vintage Chevy Corvette. That routine got me thinking: I don't believe I've ever seen him ...

Standing out to the C-suite is vital, because the execs there hold much of the decision-making power in an organization. They are also the most frequently targeted audience in multichannel campaigns.

Marketing Management - Creative professionals say they expect demand for video production, motion graphics, and creative ...