Volvo has appointed Initiative to its global media planning and buying account following a review. The review, handled by ...

Data from Campaign School Reports proved a hit in 2024, from features about hybrid-working to parental leave policies.

Footwear maker World Shoe also hired Finn Partners in June as global AOR. The firm promoted Brent Wilson to global head of ...

Planet Fitness has landed on a new brand platform for its latest annual campaign to lure new fitness-minded inhabitants in the coming year.

More than three decades after being banned by the U.S. federal government, lawn darts are back. Well, actually — hopefully — not the dangerous backyard game itself. But Old Fourth Distillery has ...

Feit and Tierney of experiential agency BMF discuss their recent project decorating the White House for Christmas.

While it may seem cheesy, Cheez-It is granting “amusingly absurd” wishes for its annual Cheez-It Citrus Bowl — including ...

Oatly is coming to claim your spot as Santa’s favorite snack and beverage offering while making the rounds on Christmas Eve.

Stagwell has entered an agreement to acquire global media monitoring and analytics platform Unicepta. The deal would add Unicepta to Stagwell Marketing Cloud’s PRophet comms tech suite. Stagwell ...

Omnicom Media Group and Publicis Media both moved into the top five of the global media agency rankings, while PHD maintained ...

And this time, he’s challenging convictions, sparking curiosity and reminding us why the best marketing doesn’t feel like ...

The concept of "brand risk" has flipped; the real danger of invisibility now outweighs the risk of taking a stance. In the ...