Campaign Asia2d
The Big Consolidation
Beyond the headlines: Examining the IPG-Omnicom merger’s impact on clients, competition, and creativity. In accordance with ...
Campaign Asia7d
AOY Insights: How Publicis Groupe arrived at a dominant position across disciplines in Taiwan
Be it digital, creative, media, or performance, Publicis Groupe Taiwan is in an enviable position. We crack the code behind ...
Campaign Asia13d
Dentsu India offices raided amid allegations of $16.5 million embezzlement scheme
The Enforcement Directorate seized cash, gold, and documents in an alleged embezzlement case that also involves Suumaya ...
Campaign Asia9d
The $31 billion Omnicom-IPG deal has industrial logic but also many caveats
The biggest beneficiary might not be the two companies involved, but the wider agency sector itself, writes Campaign UK ...
Campaign Asia4d
Initiative wins Volvo's global media account, China remains separate
MediaSense handled the review, which encompassed Volvo's global markets, including the US, UK, and China. Initiative, backed ...
Campaign Asia13d
‘This is not a merger of equals’: 6 marketing experts discuss the $13 billion Omnicon-IPG takeover
With the big six holdcos on the verge of becoming the big five, how will the so-called ‘mega-merger’ impact client work, ...
Campaign Asia10d
Omnicom-IPG billings worth $2.7 billion in China: Ebiquity
In accordance with latest findings, the deal will position the combined group to achieve a 15.5% global market share, with ...
Campaign Asia8d
AOY Insights: How Leo Burnett Vietnam’s commitment to greatness helped it excel
AOY Insights is a series celebrating some of the top wins from Campaign Asia-Pacific's Agency of the Year awards. Join us as ...
Campaign Asia14d
Omnicom and IPG 'huddling together as cold winds blow': Martin Sorrell
In what portends to be a watershed moment for global advertising, Omnicom Group and Interpublic Group (IPG) have unveiled their intention to forge a $31 billion advertising colossus—a union that would ...