China’s retail sales grew an uninspiring 1.1% in the first nine months of 2026. Exclude the outsized influence of sluggish car sales and growth was up 2.8%. Online goods sales fared a little better at ...

The opaque reporting around Double-11 makes it difficult to evaluate how things are tracking this year versus last, but one ...

Healthy food has become one of the fastest growing categories in China’s grocery category, but credibility remains a ...

BeFood (必如) has grown into a successful milk brand by identifying a pain point that the dairy giants failed to tackle and targeting the less contested B2B category before expanding into the consumer s ...

A decade or two ago, the name MUJI would conjure an image of sophistication and refinement for homeware and clothing in the eyes of Chinese consumers. A quality, premium product that wasn’t too out of ...

The National Conference on Health and Wellness took place in Beijing last week, marking a major political push to deliver the health commitments in China’s 15th Five-Year Plan. The entire Politburo ...

Once admired as a minimalist lifestyle icon in China, Japan’s MUJI found itself losing relevance amid fierce local competition and evolving consumer expectations. But in recent years, the brand has ...

In one of China’s most talked-about crossovers of the year, McDonald’s and Mercedes-Benz have joined forces in a playful collaboration that merges fast food with fine engineering. It doesn’t naturally ...

If you wandered into a shared studio space in Shanghai, Chengdu or Changsha on a recent weekend, you may have stumbled upon an unusual sight: twenty strangers huddled around a long table, not for a ...

Chinese consumers embrace technology like no one else, and expect it in the goods and services they buy. A recent JD.com study used AI to analyse more than 100 popular memes, surveyed 5,000 consumers ...

If you’re a fan of Chinese football, you’ve had to be patient, resilient, and maybe a little masochistic. Despite the passion and promise that once surrounded the game, Chinese fans have endured ...

Foreign brands’ early years in China produced plenty of translation mishaps, along with a few stories that have been repeated so often that fact and marketing folklore have become hard to separate.