While Selena Gomez’s Rare Beauty line had been in the works for years, it didn’t officially launch until September 2020 — right in the middle of COVID. More from Billboard ...

1. Soft Pinch Liquid Blush, $20 Credit: Sephora $20 at Sephora Why we love it: Rare Beauty’s viral liquid blush is easily the best and most vibrantly pigmented blush you’ll ever use.

Rare Beauty Liquid Blush comes in 13 shades, four of which offer a matte finish, nine that are dewy. You can purchase the blushes in both full-size and mini sizes, and occasionally, Rare Beauty ...

Rare Beauty is growing its marketing muscle with its first global marketing effort. The brand, launched in 2020, is already a success and helped usher its founder, Selena Gomez, to billionaire ...

Rare Beauty founder Selena Gomez teamed with Hulu on a cosmetics collection inspired by her character in the Emmy-nominated series. By Danielle Directo-Meston E-Commerce Editor If you purchase an ...

Rare Beauty is sending you into the new year with even more fun products to wear. Launching today are three new colors of the Lip Soufflé Matte Lip Cream for $20 each.

Which Rare Beauty blush is right for you? Our honest review of Soft Pinch Liquid vs. Powder By Hannah Southwick Published June 11, 2024, 12:15 p.m. ET ...

Rare Beauty Lip Soufflé Matte Cream Lipstick in Fearless I don't regularly wear deep, cool-tone brown shades on my lips, but Rare Beauty might talk me into it with the shade Fearless.

With Rare Beauty, Gomez hopes to help break down unrealistic beauty standards she and her young fans face every day. "It can feel like a lot.

Selena Gomez’s beauty brand is one of the rare celebrity lines that live up to the hype, and the new Kind Words lipstick is no exception. Daisy Maldonado Contributor Published Aug. 17 2022 5 ...

In this week's Java with Jamie, Elyse Cohen, VP of Social Impact and Inclusion, shows us how the company is committed to mental health support and awareness for all.