A Nike rebrand is not only imminent but necessary as the brand has "lost its obsession with sport," new CEO Elliott Hill said ...

Hill, who was with Nike for more than three decades, returned as CEO to revive demand at the firm that has been struggling ...

Nike's new CEO Elliott Hill warned of a long road to sales recovery for the sportswear giant, but the veteran executive's ...

Nike shares lost ground Friday morning after the athletic apparel company warned that its turnaround efforts will take time ...

FC Barcelona held a general assembly with all the club members today to secure the approval for the club’s new contract with ...

FC Barcelona members voted through a historic deal with kit sponsor Nike on Saturday, hours ahead of the Catalans taking to ...

The members of FC Barcelona’s board of delegates approved, during the Extraordinary Assembly held on Saturday, 21st December, ...

The Nike Hoop Summit returns to Moda Center in Portland, Oregon, on Saturday, April 12, 2025. The 26th edition of the event, ...

The announcement follows new CEO Elliott Hill’s promise of more “Nike being Nike" and evokes a memorable early chapter in the ...

In the first of what could become an epic trilogy, No. 2 Archbishop Mitty (San Jose, Calif.) beat No. 1 Ontario Christian ...

The UConn women's basketball team are sporting Togethxr shirts with the 'Everyone Watches Women's Sports' slogan at the USC ...

CEO Elliott Hill is pushing for a bold turnaround, but early efforts to fix inventory and reinvest in the brand could weigh ...