The launch upends its founders’ original mission of creating an app with ‘No Ads! No Games! No Gimmicks!’ This week, WhatsApp ...

Ads in WhatsApp will be shown only in the app's Updates tab, which is used by as many as 1.5 billion people each day.

More than a decade after it acquired WhatsApp, Meta will begin showing ads within the app.

I talked with a professor of advertising to make sense of what this means for all of us who use those social media platforms.

After the tech giant announced it would begin to include ads in WhatsApp’s Updates tab, which is used by roughly 1.5 million ...

WhatsApp introduces ads in the Status tab, shifting from its original ad-free promise while maintaining encrypted messaging ...

Users will soon be able to browse channels by category, and even search and chat with verified businesses - like shopping, travel, and finance - all from within WhatsApp. As Meta looks to tap into ...

Meta has confirmed it will introduce ads to WhatsApp, ending a long-standing “no ads” policy and marking a major shift for ...

Meta, the parent company of Facebook, has revealed plans to roll out advertising and subscription options on WhatsApp, ...

Meta is introducing ads to WhatsApp for the first time since acquiring the app for $19 billion in 2014, according to CNBC.

WhatsApp recently confirmed that advertising is gradually rolling out to a significant portion of its users. According to a ...

WhatsApp ads rollout begins globally with Status ads and paid channels. Meta ends 11-year ad-free messaging experience for 3 ...