“You can say masculine energy and feminine energy, but that is not what [Zuckerberg is] doing. He’s re-instituting a structure of power that he clearly has always embodied and wanted, but for a brief time was forced by culture to suppress or deny, and Trump has given him permission to do that,” Chemaly said.

The Meta CEO's comments on masculinity ignore the reality of systemic inequality and the harms of reinforcing aggressive corporate culture.

Meta has been chasing it for years. So has the rest of big tech. But consumers still aren't buying AR or VR headsets.