Regional businesses across the state are rapidly advancing their customer retention strategies, with nearly 200 ...

Analysis of the best frequent flyer programs for Australian travellers has ranked Virgin Atlantic as number one based on the ...

Martequity: Loyalty programs have dramatically evolved from basic points-for-purchase systems to sophisticated, data-driven ...

Restaurant loyalty programs are increasingly popular, but they’re far from a silver bullet for driving traffic. Just ask ...

The once humble loyalty program where repeat customers received an occasional free coffee has evolved into an $8bn powerhouse ...

In today's dynamic business landscape, where distribution networks drive competitive edge, loyalty programs are undergoing a ...

Loyalty isn’t about how much credit someone uses. It’s about how often they engage with your brand—and how you respond.

Another strategy to start building loyalty is to target first-time customers by providing an outstanding experience as soon ...

Consumers are seeking more substantial value from loyalty programs, with 85% saying they want better discounts, according to ...

Christine Duffy, Carnival Cruise Line president, says lifetime perks no longer sustainable as passenger numbers soar.

The marketer of sun care products built a platform that turns consumer actions and user-generated content into opportunities ...

Consumer reporter Marie Coronel looks at the ways many are saving money through discounts and deals through restaurant ...