ESPN announced a notable decision regarding its college football pregame show after making a deal with YouTube TV.

Disney's fight with YouTube TV could hurt the Mouse House in a way it doesn't harm Google. But ESPN is a prize asset.

Ahead of the Week 9 matchup, two corporate media giants made the sports world suffer when Google, owner of Youtube TV, and Disney, owner of ESPN, were unable to work out an agreement. Youtube TV removed all of Disney's properties from their service,

Marchand also reports that Disney CEO Bob Iger and Google chief executive Sundar Pichai are getting more involved in the negotiations, which could be another sign that talks are moving forward. Iger talked about the negotiations on Thursday morning, during Disney’s conference call with analysts to discuss its quarterly earnings report.

Google declined a request from Disney to allow ABC back on YouTube TV for election coverage as the two giants are negotiating streaming rights.

YouTube pulled more than 20 Disney-owned channels including ESPN and ABC right before Halloween after Google and Disney couldn't come to an agreement. At the time, YouTube TV claimed that it ""will not agree to terms that disadvantage our members while benefiting Disney’s own live TV products."

On the one hand, $20—which Google previously promised users if a previously unnamed amount of time, now revealed to be “about a week and change” had passed—isn’t that much, given that a monthly YouTube TV subscription currently runs users $82.