The moment captured an alleged affair, sparking a storm of memes, sleuthing and backlash that drew comments from around the world.

Viral footage allegedly caught Astronomer CEO Andy Byron and his company’s Chief People Officer Kristin Cabot, in an embrace.

Apart from congratulations to other-Andy (and a hearty how dare for the unearned burn on Coldplay), this is an example of how deflection and humor might come in handy. The immediate deletion is the double-click equivalent of Byron's physical drop to the ground. Conspicuous! An admission by omission!