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Claire’s Holdings LLC filed for Chapter 11 bankruptcy protection on August 6, 2025, to maximize the business value.

The accessories brand, which runs almost 3,000 Claire’s and Icing stores globally, has struggled to compete with online rivals as tariffs gnaw at its margins.

The bankruptcy filing in the U.S. Bankruptcy Court in Delaware marked the second time since 2018 and for a similar reason: high debt load and the shift among teens heading online.

Claire's operates more than 2,750 stores in 17 countries and 190 Icing stores in North America.