David Beckham is getting ready to launch his brand-new business venture: a line of kid-approved fruit snacks that evolved ...

The soccer star launches BEEUP, a better-for-you fruit snack that combines 'honey's superfood power' with natural fruit ...

Neff, co-founder of brand incubator Beach House Group, has partnered with the former professional soccer player, the one-time ...

Soccer superstar David Beckham and serial entrepreneur Shaun Neff teamed up to launch BEEUP, a new fruit snack powered by ...

BEEUP, a line of fruit snacks with honey as a source of natural energy, launches today into the growing market for healthy ...

David Beckham's new BEEUP snacks use real honey for natural energy. Now available in Target stores nationwide.

David Beckham, the famous footballer, is launching a honey snack brand called BEEUP. It started as a hobby during lockdown ...

David Beckham turns his passion for beekeeping into something sweet with the launch of a new snack line: Beeup. Here's what ...

BEEUP, a next-generation snack brand, launches in Target stores across the country today with its debut line of honey-powered fruit snacks. BEEUP is co-founded by David Beckham, former athlete, ...

Mike Keown, who has 40 years' experience in consumer packaged goods, has been appointed CEO of the new company.

Beckham has launched BEEUP in partnership with Shaun Neff, the entrepreneur known for building consumer brands like SUN BUM and Moon Oral Care.

Is David Beckham's BEEUP healthy? What fans of the soccer star need to know about the honey-infused fruit snacks inspired by ...