If Apple captures its typical share of a new market, its "Apple Friend" could become a $50 billion annual, high-margin ...

“Reports of my death have been greatly exaggerated,” a quip attributed to the famous U.S. satirist Mark Twain, seems fitting ...

The expansion arrives at a critical moment for the company as it faces mounting pressure from the White House to boost domestic production and reduce reliance ...

Apple has hemorrhaged around a dozen artificial intelligence staff to rivals since January, making it one of the prime ...

Analysts maintain cautiously optimistic ratings on Apple, with price targets ranging from $175 to $300, and an average target of $233.11. The tariff exemption removes a significant near-term risk ...

The president’s trade war entered a new phase on Thursday with hefty levies on scores of countries taking effect, adding ...

Apple is still trying to find its AI footing. That's giving Alphabet and Amazon an opportunity to overtake Apple's valuation.

Apple Inc. committed to spending another $100 billion on domestic manufacturing ahead of an event with President Donald Trump, marking the latest pledge by the tech giant to increase U.S. production ...

That’s not to say tariffs won’t hurt; CEO Tim Cook said tariffs will likely cost the company $1.1 billion this quarter. But analysts say Apple has bigger concerns, such as its future product strategy ...

Apple wants to remind everyone that it’s just running the same play as it always has.

Apple CEO Tim Cook joined President Donald Trump at the White House on Wednesday to announce a commitment by the tech company ...

The Mag 7 is dead. Long live…? That remains the trillion-dollar question. After over a decade of exceptional—and ...