The rollout of advertisements in WhatsApp’s Updates tab marks a key turning point for a platform that is deeply woven into ...

Over the last five years, Meta Platforms ( META -0.69%) stock has been one of the best names to own. Its shares have generated a total return of 192%, far exceeding the S&P 500' index's total return ...

IAS and Meta collaborate to provide advertisers with independent measurement and optimization tools. Meta's WhatsApp could ...

Integral Ad Science (IAS), the media measurement and optimisation platform, has announced the launch of new contextual ...

Why we care. Meta’s new generative AI tools drastically reduce the time and effort needed to produce high-quality, on-brand ...

At least three Magnificent Seven stocks look like good values now, experts say. But one is looking very expensive.

ARKANSAS, USA — Arkansas Attorney General Tim Griffin and 41 other attorneys general sent a letter on June 5 through the ...

Channel admins can now enable monthly subscriptions for exclusive content. If you have a channel on WhatsApp, instead of just ...

I talked with a professor of advertising to make sense of what this means for all of us who use those social media platforms.

Meta is adding three ad features to WhatsApp. This represents the company’s most significant monetization push for the messaging platform, which has become a global communication standard across ...