In Chicago, apartment rental platform Domu recently launched a campaign that places local influencers directly onto CTA buses ...

In this video, I break down the differences between nano, micro, macro, and mega influencers and explain how brands and marketers should work with each type based on audience size, engagement rates, ...

Social media influencers (SMIs) can perpetuate the flow of misinformation online because of the unique relationship they have with their followers, research led by Cardiff Business School finds. For ...

In 2026, influencer marketing budgets are set to grow for another year running. But best practices are evolving, as one-off, pay-to-post influencer deals fail to cut through the noise. Instead, ...

As the travel influencer market grows toward $17B, niche travel influencers using credible, transparent content are gaining a competitive edge.