Forbes contributors publish independent expert analyses and insights. Callum Booth covers the intersection of art and internet culture. For the first time in almost 20 years, Walmart has a new logo.

A logo is a big part of any major company's brand identity. It takes a lot of work to create a simple little image that the average consumer can immediately associate with certain features and ...

Sure, it’s probably an @ symbol. But the abstract logo of Instagram’s new Twitter rival has drawn comparisons to an ear, an ampersand and a piece of spaghetti. By Callie Holtermann There’s a hot new ...