Industry planners say traditional evening prime time may still work for TV, but no longer defines consumer attention; ...

While spending soared to almost $12 billion, per one estimate, the data shows a more complicated economic picture.

For companies, personalization promises higher engagement, stronger loyalty, and more efficient marketing. But as technology ...

An Arizona GOP lawmaker wants the horse dewormer Ivermectin to be available for sale over the counter like any regular cold ...

Police say the shooting was caught on surveillance video and that the suspect had a history of mental illness. Micaela ...

MORGANTOWN — Research from a West Virginia University expert on consumer behavior shows the human desire for connection is a ...

Particularly in 2025 when it may be seen as quicker, easier and cheaper than ever to get ads out thanks to AI, the use of ...

With a record number of 18 breakout sessions, including seven in Spanish, Cheryl Day, Executive Vice President of the Ohio Pork Council, says the 2026 Ohio Pork Congress, which is now open for early ...

Specifically, Ferry revealed that Indonesian consumers have three shopping behaviors. First, 46 percent of respondents said ...

South Africa’s consumer class who live in mid- to top-income households are cautiously optimistic about the future amid ...

At the e4m Screenage Mobile Marketing Conference 2025, Prashant Peres, MD, Kellanova South Asia, unpacked the shifting dynamics of consumer behaviour and emotional brand relationship ...

Record-breaking BNPL use pushed Cyber Monday sales to new heights, yet experts warn it may be masking deeper financial strain ...