Channing Frye explains why Under Armour never broke through in the basketball sneaker game despite having Steph Curry.

Enter the Under Armour Charged Assert 10 men's running shoes. They're getting rave reviews for their comfort and versatility.

Under Armour (NYSE:UAA) appears across retail discussions where Russell 1000 is often referenced Performance-focused apparel ...

Under Armour's decision to part with Stephen Curry is part of a restructuring plan that will see the apparel and shoe firm ...

“ Golden State Warriors star Stephen Curry and Under Armour have parted ways, ending their longstanding partnership. Curry's ...

This is article is reprinted with permission from Sneaker History, Nick Engvall’s Substack about sneakers, culture, and the ...

Nike, which primarily sold running shoes, faced declining sales in 1984 and signed a sponsorship deal with NBA rookie Michael ...

When Steph Curry signed with Under Armour in 2013, he became the face of the company. He could have chosen other bigger brands, such as Nike, where high-profile athletes have previously had massive ...

Recently in training, Stephen Curry was spotted wearing the “Mambacita” Nike Kobe 6 after ending his partnership with Under Armour.

Steph Curry's departure from Under Armour has sent shockwaves through both the sports and business worlds. After more than a ...

Stephen Curry on his future plans after ending his long partnership with Under Armour, hinting at what’s next in his ...

Stephen Curry is suddenly a “free agent,” not from the Warriors, calm down, but from his longtime sneaker home. He’s still torching defenses in that No.