The failure of Apple Intelligence has caused a PR crisis for Apple, now the company needs to take accountability for overpromising and underdelivering.

Apple CEO Tim Cook has taken to X (formerly Twitter) to tease that 'There's something in the Air' this week, and it might ...

Tim Cook is teasing a new Apple launch coming this week. The CEO kept his Monday X post brief with a simple caption saying, "this week," and a five-second clip. The post stirred up discussions on ...

Clicking the image above will open Tim Cook’s post on X ... but it “probably won’t come in the next few days.” Apple could also update the standard iPad at the same time.

A report suggests it could be a new iPhone SE. Apple shares rose by 2% after the announcement. Tim Cook on Thursday announced that a new addition to the Apple family tree would arrive next week.

In a cryptic post on X (formerly Twitter), Apple CEO Tim Cook appeared to confirm the release of a new product coming in the next few days. Cook shared a video showing the words 'There's ...

In a social media post today, Apple CEO Tim Cook teased an upcoming "launch" of some kind scheduled for Wednesday, February 19. "Get ready to meet the newest member of the family," he said ...

Tim Cook on Thursday announced that a new addition to the Apple family tree would arrive next week. The Apple CEO posted a seven-second clip on X teasing a launch next Wednesday. He didn't provide ...

Apple is planning something for "this week," according to CEO Tim Cook. His X post was concise, but it's a callback to the launch of the first MacBook Air. The announcement is likely for the M4 ...

It can't come soon enough for Apple because the SE arrives at a pivotal point in time for Tim Cook and his team. Update, Thursday Feb 13, 2025: Apple’s PR team has shown the community a touch of ...

Apple CEO Tim Cook today teased a new product announcement coming "this week." "There's something in the air," the teaser says. This teaser likely refers to a new MacBook Air with the M4 chip ...

Previously, she was a writer and editor at MUO. Apple CEO Tim Cook just teased the launch of a new device coming to its Air lineup this week. In a post on X, Cook posted a short video with the ...