The failure of Apple Intelligence has caused a PR crisis for Apple, now the company needs to take accountability for overpromising and underdelivering.

Apple's mistakes and even lies about Apple Intelligence are ultimately the responsibility of CEO Tim Cook, but he's not going anywhere — and nor should he.

Regarding iPad, Gurman speculated that the slates will follow the M4 MacBook Air in a different announcement. However, it's ...

Every issue is packed with photo tips, kit reviews and inspiration ...

Apple CEO Tim Cook honored Steve Jobs on what would have ... of groundbreaking products including the iMac, iPod, and iPhone. Under Jobs' leadership, Apple transformed from a struggling computer ...

Apple CEO Tim Cook has once more taken to X/Twitter ... on that last word as it is sliced by a very fast-moving device. Under Cook's "this week" message, the accompanying six-second video promo ...

It has become an annual tradition for Tim Cook. The Apple CEO honoured ... iPod, and iPhone. Under his leadership, Apple underwent a transformative journey, evolving from a struggling computer ...

Apple (AAPL, Financials) CEO Tim Cook suggested the company will soon ... formerly exclusive to the versions of the iPhone 15 Pro. Under the hood, Apple's A18 Bionic CPU coupled with 8GB of ...

Apple's CEO, Tim Cook, has hinted at the introduction of a ... In addition to the anticipated MacBook Air models, there are other devices under Apple's Air branding that might be in development.

Apple CEO Tim Cook announced plans to unveil a new ... Social media users also tossed out their ideas under Cook's post, including everything from a new Siri to an iRobot. Natalie Neysa Alund ...

Apple CEO Tim Cook met with President Donald Trump in Washington ... It made similar pledges in 2018 under the first Trump administration and in 2021 under the Biden administration.

In a post on X on Thursday, Apple CEO Tim Cook says that Wednesday ... The device is expected to include a 48 MP image sensor, developed under the codename Project Portland.