Apple's mistakes and even lies about Apple Intelligence are ultimately the responsibility of CEO Tim Cook, but he's not going anywhere — and nor should he.

Apple made a major misstep with the way that it handled the delay of Apple Intelligence features for Siri, Apple analyst Ming ...

Even Apple CEO Tim Cook has joined in, sharing a glimpse of Holi celebrations captured by an Indian CEO. His post has taken ...

The failure of Apple Intelligence has caused a PR crisis for Apple, now the company needs to take accountability for overpromising and underdelivering.

Tim Cook is teasing a new Apple launch coming this week. The CEO kept his Monday X post brief with a simple caption saying, "this week," and a five-second clip. The post stirred up discussions on ...

Previously, she was a writer and editor at MUO. Apple CEO Tim Cook just teased the launch of a new device coming to its Air lineup this week. In a post on X, Cook posted a short video with the ...

Apple is planning something for "this week," according to CEO Tim Cook. His X post was concise, but it's a callback to the launch of the first MacBook Air. The announcement is likely for the M4 ...