Release of Sponsored AI Lenses is only a part of Snapchat’s broader strategy to introduce generative AI across its entire platform. Over the course of this year, the company introduced its first ...

Pictures said, “We are thrilled to bring A Minecraft Movie to life in a whole new way through cutting-edge holographic and AR ...

Last November, the federal government passed the Online Safety Act, banning under-16s from most social media platforms. The ...

Posting on Twitter—now called X following Elon Musk’s 2022 takeover—isn’t so dangerous for everyone in Saudi Arabia, of ...

Below, I will highlight the effects of a TikTok ban on 170 million monthly active users in the U.S. Some of the implications: ...

Snapchat has partnered with L'Oréal's ELVIVE Colour Protect haircare range to launch an augmented reality-powered beauty ...

An SMM panel, short for Social Media Marketing panel, is a centralized platform that provides digital marketing services across multiple social networks. These panels act as marketplaces where users ...

Levi’s debuted one of the first lifestyle activations on the platform and achieved five-times higher engagement compared to ...

The Meta breakup threat moves into a critical phase on April 14 as the Federal Trade Commission's landmark antitrust trial ...

Snap makes continuous innovations in its advertising strategy, and its recent launch of an AI ad format presents a buy ...

Sponsored AI Lenses, allowing brands to create immersive, AI-generated experiences that engage users in a more interactive ...

This week, we recap platform innovation, legal shake ups, and evolving ad strategies shaping the digital media landscape. Today’s MadTech covers Meta’s Trial With Instagram, increased energy demands ...