Halloween used to be a day I prepared for months in advance, but now it creeps up on me like my own personal micheal myers.

Liberty Biberty, the insurer’s bright-yellow puppet mascot, has inspired a surprisingly passionate anti-fan base.

There’s some strange goings-on in the car insurance advertising world right now, and that’s saying something, since the whole ...

Liberty Mutual’s new mascot, Liberty Biberty, is inspiring online vitriol and IRL protests. It’s been great for business.