PepsiCo is planning to highlight what will no longer be in its potato or tortilla chips - artificial colors or flavors - when ...

Pepsi Rebranding 101: First, Do No Harm Jun 29, 2011, 03:40pm EDT. Share. Save. This article is more than 10 years old. ... what was the strategy, when are they correcting course, ...

PepsiCo reported better-than-expected quarterly results on Thursday, driven by steady demand for its sodas and snacks in the ...

Shares of PepsiCo rose more than 7 percent yesterday (July 17) after the company reported $22.8 billion in revenue and a $1.3 ...

The snacking and beverage giant also plans to rebrand Lay’s and Tostitos to highlight a lack of synthetic additives and a ...

PepsiCo 's (NASDAQ: PEP) new CEO, Ramon Laguarta, hasn't yet disclosed his plans for the sprawling snacks and beverages conglomerate, but it's never.

How ‘rolling innovation labs’ inform PepsiCo’s snacks strategy. A “rolling innovation lab”, in this context, is a food truck. That’s how the snacks giant is taking its foods and drinks off the shelves ...

PepsiCo is investing $1.2bn (£0.7bn) in a global overhaul of its marketing strategy, which has started with the launch of a new Pepsi logo. In the UK, its Tropicana brand is also believed to be ...