The Pistons tied a team record Monday night with their 13th straight victory, beating the Indiana Pacers 122-117. They matched winning streaks by their 1990 and 2004 NBA championship teams and ...

Golden State Warriors G Steph Curry and his advisers became frustrated by what they viewed as underinvestment in Under Armour ...

Philadelphia 76ers Joel Embiid's first signature Skechers basketball shoe will be announced on December 4, 2025.

Perhaps the biggest story in basketball on November 24 regarded Golden State Warriors superstar Steph Curry's and Under ...

Stephen Curry is currently a shoe free agent, and the Golden State Warriors star appears to be enjoying the freedom to wear ...

A report links Steph Curry’s split with Under Armour to the brand’s failure to land Caitlin Clark, signaling deeper issues ...

Explore Stephen Curry's involvement in Under Armour's recruitment of Caitlin Clark and the consequences of the missed ...

As his sneaker free agency continues, Steph Curry suited up in Jimmy Butler's signature Li-Ning JB 4 "Batman." ...

The fan-favorite Nike PG 1 “White Ice” is slated for a major retro return, expected to hit shelves in Spring 2026. This ...

A look at LeBron, Ronaldo, Messi, and the billion dollar athlete deals that reshaped global sports marketing and brand power.

Sabrina Ionescu's Nike Sabrina 3 basketball shoe is now available in a colorway designed by the Oregon Duck mascot.

On Tuesday, Nike released a video on social media teasing the release of Booker's next signature shoe: Nike first announced ...