Sabrina Ionescu's Nike Sabrina 3 basketball shoe is now available in a colorway designed by the Oregon Duck mascot.

Syracuse men’s basketball freshman Kiyan Anthony signed an NIL deal with Jordan Brand, Nike announced Monday. Kiyan — son of ...

The Baylor Bears are off to a good start in this young 2025-26 basketball season, winning four of their first five games. In ...

Stephen Curry and Under Armour have officially ended their 13year collaboration, marking the conclusion of one of the most ...

Jordan Brand announces its Class of 2025 NIL athletes, adding elite prospects whose talent, lineage, and leadership align ...

JuJu Watkins has sparked consumer frenzy with her second player-exclusive Nike G.T. Cut 3 “JuJu Watkins” colorway, which sold ...

The Suns star enters a new era with Nike as he unveils his second signature shoe, the Book 2, designed to perform on the ...

Steph Curry continues to roll out in different sneakers since his recent split with Under Armour after a 12-year partnership.

Houston Rockets forward Kevin Durant would like to see his former Golden State Warriors teammate Steph Curry land with Nike ...

Stephen Curry is currently a shoe free agent, and the Golden State Warriors star appears to be enjoying the freedom to wear ...

JuJu Watkins is changing the landscape of college sports, NIL power, and athlete influence—even while sidelined with injury.

Kevin Durant pushes Stephen Curry toward Nike as the Warriors icon enters sneaker free agency and eyes his next big move.