First, we start with what is known. Pokémon's main merch store, the Pokémon Center, is really looking to push products of Eevee and its many evolutions. "Detailed figures" are on the menu here, and we already have a picture of the one for Jolteon.

Forget Year of Luigi. 2025 is the Year of Eevee. At least, according to The Pokémon Center, the official merch arm of The Pokémon Company.

Year of Eevee, according to the Pokémon Company. Branding showing Pokémon's Year of Eevee is now live on the franchise's Pokémon Center site, alongside an array of merchandise featuring the cute creature and its many evolutions including plushies and action figures.

While we lack a firm idea of what the "year of the Eevee" entails, we do know a few things in the short term - and can make some fairly educated guesses about the long term. First, we start with what is known.