Nike has resurrected a legend. The Tiempo Legend. A boot that once saw Ronaldinho’ s magic back in 2005 is back, as the ...

Nike have dipped back into their speed archive recently, resurrecting a colourway that’s become synonymous with the Mercurial ...

Now that he is a free agent in the sneaker world, Golden State Warriors superstar Stephen Curry used his first game after the ...

What are Nike mind-altering shoes? England squad's new 'hack' for World Cup - Nike Mind shoes are designed to connect mind ...

According to Nike, the ‘Mind001’ enhances pre-match preparation through technology that connects sensors in the soles to ...

Nike has been soundly criticized in the past several years for its lack of innovation, a misstep that led to declining sales and profits — and the replacement of its chief executive officer — and ...

A look at LeBron, Ronaldo, Messi, and the billion dollar athlete deals that reshaped global sports marketing and brand power.

Why MLS is changing its calendar, Ronaldo sees red and could face World Cup ban, England's 'neuroscience shoes'.

The future Basketball Hall of Famer ended a 13-year partnership with Under Armour earlier this month. Stephen Curry stepped onto ...

CEO Elliott Hill is trying to revive flagging sales by speeding up development of innovations such as the uber-cushioned Vomero Premium.

Katie Stengel scored the match-winning goal to send Gotham FC to NWSL semifinals in a dramatic upset of the Kansas City Current.

The evolution of placekicking in the NFL is pushing new boundaries. Illustration: Demetrius Robinson / The Athletic; Photos: ...