Silverback Digital Marketing has announced an update to its online advertising framework, outlining a set of refinements ...

The '2025 KBO Winter Meeting' held at Double Tree by Hilton Pangyo over two days from November 27 to 28 ended successfully.

Travel companies are their “own worst enemies” when they use discounting tactics, Hotelplan marketing director Dean Harvey ...

Changes to the Juice Bowl planning process have mired the west Louisville Thanksgiving tradition in confusion.

Ford’s CMO tells Newsweek why she had to tear down the company’s structure and go back to basics, including a massive vehicle ...

This adviser's simple yet effective grain marketing strategy helps producers make sound decisions that fit their operation's ...

I urge us to use AI, push it, break it—but never let it replace the human authenticity that makes us good at our jobs.

Abstract: Marketing Mix Modeling (MMM) has come a long way since its birth in the 1950s. While models were dependent on simple regression models at the beginning, MMM evolved first with the appearance ...

Affiliate marketing is one of the most popular ways for content creators and influencers to make money. Here we go through the process of how affiliate marketing actually works so you know the whole ...