AI startup Simile offers ‘agentic twins’ modeled on real people to provide answers for polling and market research.

It’s a tough economic climate for biotech and healthcare companies. We’re seeing wave after wave of layoffs in the news, and not even the biggest or most powerful brands seem to be spared. As ...

Market research is a process of gathering, analysing and interpreting information about a market, including potential customers, competitors and industry trends. Its primary goal is to provide ...

In a groundbreaking shift for the marketing world, artificial intelligence (AI) is granting professionals a power previously out of reach—the ability to deeply understand the elusive “WHY” behind ...

When reviewing job growth and salary information, it’s important to remember that actual numbers can vary due to many different factors—like years of experience in the role, industry of employment, ...

Everything we do, believe, and feel is rooted in cultures. Our values, our aspirations, and our identities are tied to cultural contexts. For products and services, cultures help inform our purchase ...

SAN MATEO, Calif.--(BUSINESS WIRE)--SurveyMonkey, the world’s most popular platform for surveys and forms, announced a series of updates to its market research solutions designed to help organizations ...

A new report from Cint reveals that 74% of market researchers are already using AI in their workflows — especially for data analysis (81%) and project setup (78%). For agency and brand marketers that ...

Market research is the systematic process of gathering, analyzing, and interpreting information about a market, including the creation and evaluation of products and services, and the consumer ...

Utilizing market research to inform decision-making begins with clearly identifying the objective: What specific goal am I looking to achieve? The scope and nature of the decision to be made will ...

When it comes to modern marketing, consumer research provides marketers with the insights needed to keep up with the ever-evolving preferences and behaviors of their audience. Consumer research ...

Singapore startup Ai Palette upending 100-year-old market research industry. Able to project trends and help create localized products, such as calamari flavored cereal. Has attracted food and ...