For brand leaders in fragrance, the implication is clear: Bottles should be treated as long-term assets, not seasonal packaging decisions. Design governance must sit alongside product strategy rather ...

An InStyle writer with over 165 perfumes (and counting) shared her favorite longest-lasting perfumes. Shop creamy gourmands ...

K-fragrances are taking over the UK market ...

From citrusy to musky to sweet, these scents stick around.

I tested dozens of fragrances to find the best woody perfumes, from sandalwoods to ouds with enduring appeal. Find top picks ...

If you want to smell rich, but don't want to drop hundreds of dollars, try one of our favorites below.

Dollar General said Tuesday it has introduced a new air care collection under its True Living private label, offering more ...

Valentine’s Day isn’t just about roses and grand gestures—it’s about creating memories that linger. A thoughtfully chosen fragrance becomes part of their story, a scent that brings you to mind ...

If you want a little more than just a bottle of fragrance, a gift set is a good way to go. Debenhams has plenty on sale at ...

More and more women are choosing men’s fragrances and discovering that their bold character enhances confidence and leaves a ...

Combining vanilla, coconut, and cashmere, this scent is one of the most unique spring fragrances on this list. The coconut isn't too overpowering, and its woody base elevates the scent, making it an ...