To succeed in this shift, brands must adopt strategies that bridge the strengths of both legacy and new media.

The Hefner estate was placed in a trust that required the beneficiaries to adhere to certain conditions. This covered ...

Seven-time NASCAR champion Jimmie Johnson is now the majority owner of Legacy Motor Club under a restructuring in which ...

Have you noticed what’s sitting in your pantry or bathroom cabinet lately? The snacks might be from Farmley, the skincare from Plum or The Minimalist, or the granola from Yoga Bar. These brands didn’t ...

Legacy Motor Club began its next chapter on Monday when Jimmie Johnson was introduced as its majority owner and Knighthead ...

In a world where every brand aims to capture the cultural zeitgeist, few succeed in blending artistry, authenticity, and ...

The chairman of the Supervisory Board shares its milestones, reflecting on how Leica continues to inspire the next generation ...

WTW has reintroduced its “Willis” and “Towers Watson” names as sub-brands for its risk and broking, as well as health, wealth ...

WTW has reintroduced its “Willis” and “Towers Watson” names as sub-brands for its risk and broking, as well as health, wealth ...

Suzuki Motorcycle India's Devashish Handa says customer sentiment is switching in favour of legacy brands in EVs.

In a world overflowing with trends and #Instafamous moments, how do you stand out? The secret isn’t in the filters or the ...

The private equity-backed company has sold off and downsized other areas of the legacy PGT business since it took the company ...