If you want the biggest and best smart TV that LG Electronics will offer this year, be prepared to pay for the privilege. This article, LG unveils $25,000 OLED smart TV, was first published at The Desk.

The LG OLED55C5 that we have before us today costs £1900 / $1999 (we're awaiting pricing for Australia). That's the same price as its predecessor. While a price decrease would have made this TV a sweeter deal, we certainly prefer this outcome over a higher price tag.