Jordan Brand reveals its Class of 2025 NIL roster sourced from Nike's announcement. New class includes four elite prospects ...

UConn star Sarah Strong is now a Jordan Brand athlete after the reigning NCAA basketball champ signed an NIL deal with the ...

View “#resale trends” posted on instagram >>> Sneaker culture continues to lead fashion, and 2022 was a landmark year defined by iconic releases, frenzied resale markets, and highly coveted models ...

These collector’s grails turn the Air Jordan 5 into a glossy NFL helmet built exclusively for Jordan Brand’s roster — and ...

A Ma Maniére has been one of Jordan Brand’s premiere collaborators for a minute now, bringing their luxurious, understated ...

The Air Jordan 8 “Taxi” turns black leather, bold Taxi hits, and classic AJ8 straps into one of the cleanest women’s ...

Wide receiver Tetairoa McMillan is arguably the greatest of all time (GOAT) at his position at Arizona. Recently, McMillan signed with a brand founded by arguably basketball’s GOAT in Michael Jordan.

Jordan Brand has partnered with Assouline to create a new book celebrating Michael Jordan and the legacy of his Air Jordan signature footwear line. The Air Jordan book is available now in two versions ...

Jalen Hurts shut down Walnut Street as Philly celebrated the grand opening of Nike’s first U.S. Jordan brand store with music, merch, and major hometown love. Jalen Hurts and the city of Philadelphia ...

Philadelphia Eagles quarterback Jalen Hurts made a surprise appearance at Jordan Brand's new "World of Flight" store in Philadelphia. Hurts was seen working the cash register at the establishment, ...

A large crowd already gathered outside the store on 1617 Walnut Street hours ahead of its opening at 10 a.m. Last year, Nike announced they had chosen the two-story building built in 1921 to house the ...