Tom Walkinshaw Racing or TWR is one of the most illustrious names in British motorsports. It’s the same brand that created ...

Jim, a virtual artist known as "jlord8" on social media, loves messing around with all things CGI from the automotive realm, ...

Simply sign up to the Life & Arts myFT Digest -- delivered directly to your inbox. In 2005, Jaguar desperately needed a rebrand. The carmaker was losing money. Its traditional customer, motoring ...

It requires the fine-tuned execution of a myriad of parts, which will appear in nearly as many contexts: packaging with just the right shelf appeal, a fine-tuned, scalable logo ... the 90-year-old ...

People also complained about the new, stylized, logo. The “leaper” jaguar image has also been ... as an elegant British high-performance sports car in its marketing. “If they came back ...

And in preparation for its next generation, Jaguar unveiled a new branding campaign — complete with a new logo, redesigned leaping ... a brand around the luxury sports cars it was making at ...

Luxury carmaker Rolls-Royce will expand its Goodwood factory and global headquarters to meet the growing demand for bespoke ...

Luxury carmaker Rolls-Royce will expand its Goodwood factory and global headquarters to meet the growing demand for bespoke models. It will invest more than £300 million so it can build more ...

Jaguar was one of the premier British sports brands during the 20th century, having offered some truly world-beating vehicles. These included the XK120, which was the fastest car in the world when ...

The company was mauled for ditching the iconic 'growler' badge, used for decades on grilles and bonnets, and replacing it ...

The company was mauled for ditching the iconic 'growler' badge, used for decades on grilles and bonnets, and replacing it ...