JioStar–Nielsen analysis of IPL 2025 finds under 5% ad overlap across TV, CTV and mobile, unlocking 20–40% incremental reach ...
The study spanning five leading brands revealed insights into how audiences engage with live sports across Linear TV (LTV), ...
The WPL 2026 mega auction finished with plenty of drama, expensive signings and some unexpected twists. The biggest headline ...
AI will be a key enabler for content consumption in the future, driving deep personalisation, according to Nielsen Sports ...
In a first of its kind effort, broadcaster JioStar, along with data and analytics firm Nielsen, have released the findings of ...
Former cricketer Robin Uthappa expressed his displeasure over the Indian selectors picking players in the Test team based on Indian Premier League (IPL) performances.
India’s sports economy has grown to USD 19B driven by leagues, media, tech and investment. Explore trends, policy shifts and ...
JioStar, in collaboration with Nielsen, has announced the findings of its Cross-Screen Measurement Study, conducted during ...
Sanju Samson opens up after CSK’s blockbuster move ahead of IPL 2026, expressing his desire to play under captain Ruturaj ...
Veteran Bollywood actor Dharmendra passed away at his Mumbai residence on Monday (November 24). He was 89. His last rites ...
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