The company's generative AI search tools increasingly cite its own services, like Google Search and YouTube, over third-party publishers.

DM Yarana introduces Generative Engine Optimization (GEO), helping businesses optimize content for AI search tools like ...

AI search expands the long tail into endless prompt variations. Here’s how fan-out queries, grounding, and task completion ...

A Senate investigation revealed major data brokers allegedly hid opt-out pages from search engines, making it harder for ...

Marie Haynes shares her take on five key revelations from Google's Liz Reid, from AI agents reshaping the web to the end of ...

Learn how to connect platform ROAS, CRM data, incrementality testing, and marginal ROAS in a continuous marketing measurement cycle.

AI Mode self-citations tripled in nine months. Google Maps launches Ask Maps with Gemini. Reid describes new audio and video indexing. Branded filter goes live.

With AI now becoming part of our everyday life, how do local businesses stand out in the AI search engines? How can companies continue to generate new business when there's new marketing verticals to ...

A new study of hundreds of millions of AI prompts finds negative brand content is no longer buried on page 10—it's now sometimes the first thing consumers see.

Short video now drives search, trust and conversions, says David Nelkin – here’s everything you need to know for high-impact ...

Every day, billions of people type queries into search engines without considering the intricate commercial ecosystem their searches activate. Behind each seemingly simple search lies ...

A practitioner's breakdown of AEO, GEO, and AIO. Learn where these terms originated, how they differ from traditional SEO, and how B2B companies use them to generate leads and grow revenue in 2026.