The first Pepsi Challenge tour in 50 years didn’t feature regular or even Diet Pepsi. Instead, the blind taste-test showdown ...
Sedef Salingan Sahin will lead digital transformation efforts, including in marketing, while CMO Manolo Arroyo’s remit will ...
Coke has expanded its CMO remit and appointed a former marketer as its first chief digital officer as part of a broader ...
Earlier in January 2026, The Coca-Cola Company announced a major leadership reshuffle, creating a new Chief Digital Officer ...
As a new CEO steps in, Coca-Cola is shaking up its leadership team, including a new position centered around its digital ...
Shares of regional banking company First Interstate BancSystem (NASDAQ:FIBK) jumped 3.8% in the afternoon session after ...
Speaking at AO Matters, Tennis Australia’s brand and partnerships forum held concurrently with the Australian Open, Ricardo ...
A detailed look at Coca‑Cola’s financial performance, portfolio strategy, Costa Coffee challenges and the company’s shift ...
The first Pepsi Challenge tour in 50 years didn’t feature regular or even Diet Pepsi. Instead, the blind taste-test showdown last year pitted Pepsi Zero Sugar against Coca-Cola Zero Sugar.
Authenticity, risk, and avoiding pale imitation — what Diet Coke’s marketing can teach nonalcoholic drinks about being ...
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