Meta’s ad revenue growth surges past Google Search, reshaping online advertising with AI innovations that are changing the ...

Changes to Facebook’s algorithm may have decreased organic reach, but there are techniques social media marketers can use to ...

Rajiv Dingra and Abhinav Sehgal examine where Meta’s new ad formats fit in media plans and how brands can connect concentrated visibility with lasting recall.

Meta announced new advertising tools introducing Ads Super Burst, First Impression Ads, expanded Reels Trending Ads and a new way to measure video attention. The updates aim to help advertisers reach ...

The 2021 Facebook leak changed everything. Join us as we break down the real story behind "The Social Reckoning," exploring the explosive documents that exposed Facebook's unethical practices, Frances ...

Ad tolerance is growing as ad-supported streaming becomes more popular. Two-thirds of consumers indicate they don’t mind watching ads as much as they used to and 69% say they would choose to watch ads ...

Meta is making a major push to expand its business beyond online advertising, including through subscriptions for AI features and services. History shows that success is not guaranteed, as Meta has ...

Meta, the parent company of Facebook and Instagram, is failing to stop some con artists who repeatedly buy ads on the platforms to target seniors with scams, according to a new report. The report is ...

A new lawsuit alleges that Meta, the parent company of Facebook and Instagram, misled users about the company's efforts to prevent scams on its platforms. The Consumer Federation of America (CFA), a ...

A lawsuit from the Consumer Federation of America accuses Meta of misleading consumers about its efforts to combat scams advertisements on its platforms. On Tuesday, the nonprofit Consumer Federation ...

Facebook, Instagram, YouTube, and TikTok "capture over 90 percent of social media advertising revenues," an Omdia analyst tells the StreamTV Europe gathering in Lisbon. By Georg Szalai Global Business ...

The FDA said the Facebook ads failed to adequately communicate Adcetris' indication. (Photo Illustration by Klaudia Radecka/NurPhoto via Getty Images) The FDA has scolded Pfizer over Facebook ads for ...