Cosmetics and skincare company e.l.f. Beauty is finally giving beauty buffs a break, reversing its tariff-fueled price ...

A trio of vignettes drop content creator Delaney Rowe into the cutthroat world of the show, where she gets a leg up by ...

Get an exclusive look at the party that kicked off race weekend (and Legge's historic attempt at a "double" on May 24) ...

e.l.f. beauty released its fiscal 2026 results, reporting strong growth and reinforcing its leading position as an innovative ...

Scott Vincent Borba, co-founder of e.l.f. Cosmetics, walked away from wealth, fortune and fame in exchange for the priesthood ...

The beauty giant, which owns Rhode and e.l.f. Cosmetics, revealed the plans during its Q4 FY 2026 earnings presentation, ...

Scott-Vincent Borba, the 52-year-old co-founder of the cosmetics brand, based in Oakland, California, has reportedly given up ...

The company's experiment with dropping Halo Glow from $14 to $18 has been a success.

e.l.f. Beauty is planning to walk back some of the tariff-fueled price increases it implemented less than a year ago after the retailer has seen a slide in demand that’s ramped up in recent months as ...

Each of the products below received one of our HuffPost Shopping Awards thanks to our own testing, expert recommendations and/or promising reviews. All of them are also on sale — but not for long.