Four Examples of the Direct One-Shot Approach Auran Games ... Test, track, and adjust your marketing, and you'll be well on your way to success. Michael Zipursky is a direct marketing consultant, an ...

Investopedia / Michela Buttignol Telemarketing is the direct marketing of goods or services to potential customers over the telephone, Internet, or fax. Telemarketing may either be carried out by ...

By understanding where each dollar is spent and the impact of every marketing channel, dealerships can ensure they are making ...