Once you’ve identified your audience and refined your message, your design strategy becomes the difference between a mail piece that performs and one that gets ignored. Images, fonts, layout, copy, ...

Standout Mailpiece Design Award: L’Occitane: The Standout Mailpiece Design Award recognizes a company that uses design as a tool for conversion, not just aesthetics. It looks for visual elements, such ...

Are you worried about making suggestions to your clients about their direct mail pieces? Don’t be. We have a guide for you to follow. Your customers will thank you for your help in getting them better ...

As I’ve seen in the Who’s Mailing What! Archive, overall mail volume is down in practically every sector. Of course, that means that mail may have a greater chance to be looked at and opened, ...

Today’s marketing channels are primarily digital, with email marketing and social media marketing growing in popularity because of their ease, reach and low cost. However, physical advertising can ...

Waunakee, WI, October 18, 2017 --(PR.com)-- Suttle-Straus, a commercial printing and marketing-services provider, is hosting a complimentary webinar with Rob Hanks, a Certified Mailpiece Design ...

Traditional marketing efforts should be blended with today's web-based tactics to ensure a comprehensive marketing message. RealMailers helps agents build lists and send custom postcards. Future plans ...